The Feasibility of Designing and Implementing Marketing Software in the Service of Sport Clubs

Aghazadeh, Masumeh and Nobakht, Farzad and Nagizadeh Baghi, Abas (2018) The Feasibility of Designing and Implementing Marketing Software in the Service of Sport Clubs. Masters thesis, University of Mohaghegh Ardabili.

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Abstract

Purpose: The purpose of this study was to determine the feasibility of designing and implementing marketing software in sports club services in Ardebil province. Research method:The present study is a descriptive study, and in terms of target is an appleid study. In order to collect information, a researcher-made questionnaire with 40 items and 6 dimensions was used. Its reliabilitywas confirmed by Cronbakh's alpha test (with stability coeficient for technical dimension; 0.81, financial dimension; 0.85, Human dimension; 0.89, operational dimension; 0.91 and for time dimension; 0.87). The contents of the questionnaire were reviewed and approved by the professors of sports management department. The statistical population of this research was 120 participant of managers and trainers of sports clubs and also software designers in Ardebil province, number of participants was estimated by Cochran formula wiche 99participants was obtaind. Sampling was performed randomly and data was analyzed by using of SPSS software. Findings: According to the findings of the research in terms of human and operational dimensions, it is possible to run marketing software in sport club services in Ardebil province, but in terms of technical, time and financial dimensions and legal aspects, it haseless possible to run marketing software in the services of sport clubs in the Ardebil province. Conclusion:According to the research results, the feasibility of designing and implementing of marketing software in sport clubs inArdebil province is not sugested, due tolack of facilities and technicalequipment, and also lessInternet services, time and financial conditions, lack of specific rules for designing and implementing of marketing software at thesport club services. Howeverit's inevitable that there are skilled persones and operational infrastructures according to the research results.

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