Factors Affecting the Sales Channel of Saffron and Damask Rose in Zanjan Province

باقری, محمد and قلی زاده, حیدر and بادسار, محمد Factors Affecting the Sales Channel of Saffron and Damask Rose in Zanjan Province. In: 2nd International and 6th National Iranian Congress on Organic vs. Conventional Agriculture, August 2019, Ardabil, Iran.

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Abstract

Despite the huge potential and capacity for producing medicinal plants in Iran, there are numerous and varied problems exist with production, processing, supply and consumption of medicinal plants. In the production chain of medicinal plants, as in other sectors, the most important part of the chain is the sale and market of the product. Because if the sell market is not well-identified, production cannot be profitable at all, as good as production can be. So identification of the product sales channel is very important. For this purpose, this study aimed to identify the sale channel of two products of Saffron and Damask Rose in Zanjan province which has the highest amount of cultivation in this province. The sale channels for saffron was include sales to consumers, wholesale and retailers respectively. Most of the farmers traded Saffron in the city of Zanjan, equivalent to 47.7 % of them. And most of the farmers account for 56.1% of them sold Saffron producers on their farm. 39.14% of the producers sold and provides product with grading along with packaging and 28.26% in non-grade packaging. The sale channels for damask rose was include retail store, consumer and wholesale respectively. The majority of transactions for damask rose had been done (comprising 77.3%) in Zanjan province. In most cases, the customers themselves delivered the product of damask rose from the farm. Most people (56.3 %) supplied their damask rose product in bulk with grading.

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