Peresentation Model Pricing Service Fitness Clubs Ardabil

Shirzad, Javid (2018) Peresentation Model Pricing Service Fitness Clubs Ardabil. Masters thesis, University of Mohaghegh Ardabili.

Preview

Text (ارایه مدل قیمت گذاری خدمات باشگاههای بدنسازی شهرستان اردبیل) Javid Shirzad.pdf Download (526kB) | Preview

Abstract

Purpose: The purpose of this research was to investigate the Presenting Pricing Model for Ardabil Body Building Club Services. Methodology: This research is applied in terms of purpose and in terms of descriptive method, which was conducted as a survey. The statistical population of this study was all managers of Ardabil Body Building clubs and the whole number was studied in this study. Data was collected through a researcher made questionnaire with Likert scale. The questions of the questionnaire were designed based on the variables introduced in four different dimensions in order to obtain the views of the managers of the Body Building clubs in Ardebil. Descriptive statistics (frequency, mean, standard deviation) and inferential statistics (Kolmogorov-Smirnov test and single-group t test) were used for analysis. Results: The results showed that the subscales of services, facilities and management, and the management of for Body Building pricing services have a significant effect. Conclusion: All the points should be made in the planning of the marketing plan and the formulation of the pricing policy of the product in accordance with the requirements of the competitors in the market always considered by the advertising and marketing experts and product managers for different groups of goods.

Actions (login required)

View Item